business intelligence for fast-moving brands.
A small team that packs a punch
Robbie was the co-founder and CTO at Demandly, a tech startup using AI to optimise demand planning for merchants. Before that he was the Technical Director at Ruroc, a motorcycle helmet retailer, where he helped to scale the business from $1m to $50m in revenue.
He has deep expertise in building scalable tech for brands, ranging from building data warehouses to implementing ERP systems. Having led teams across web, data, IT, and mobile, Robbie specialises in creating scalable, resilient tech foundations - the kind that fast-growing ecommerce companies need, but rarely have in-house.
Daniel was the VP of Engineering at Demandly, where he developed the core data platform that powered the company's demand planning and profitability products. He built dozens of custom integrations for systems such as Shopify, Amazon, TikTok, and Xero, to power each merchant's data warehouse.
Prior to this he was the Head of Web Development at Ruroc, and its sister brand Enginehawk, where he managed development for the Magento store. Here he worked on replatforming the company's website, implementing the ERP, and building the custom data stack.
Just some of the services we offer
Build integrations and pipelines to bring your entire tech stack into a single platform for accurate analysis.
Create reports for your team - blending areas like inventory, sales, and marketing spend into clear, unified views.
Reduce firefighting and stay ahead of risks with automated alerts such as overselling, slow-moving stock, and delayed POs.
Turn raw data into action with cohort analysis, customer behaviour, and channel profitability.
A high-level overview of our process
A quick intro conversation to see if we're the right fit for each other.
1-2 days (ideally in-person) to uncover your pain points, and scope out a high-impact pilot together.
A tailored plan with a clear list of the pilot's deliverables, goals, and timelines.
A tight, focused engagement (typically 2-4 weeks), with fast feedback loops and quick iterations on the solution.
Work side-by-side with your team to train them, refine the solution, and scale it to the broader business.
A clean transfer of ownership, with documentation, process maps, and live walkthroughs.
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